Photography has always been a part of my life. From using retired camera’s at home, to being the kid at school creating videos of all our trips and graduation, up until a point where I started creating vlogs on YouTube. This introduced me to creating content with a story that felt closest to me. That’s what I’m here for.
I’m a passionate creative, with a lust for storytelling, visuals that convey meaning, a coherent strategy that eventually brings results and grows a brand’s identity.
Since I picked up a camera, I never stopped creating visuals, whether it be moving or still. It lead me to an opportunity in content creation and I became more experienced as I documented international events in Cape Town, South Africa such as Jack Black Beer, UTCT, Wavescape Film festival, Patagonia, First Thursdays and many more.
During lockdown our team at Jack Black decided to launch a brand new sister brand, Southfields. We brainstormed and grew the identity together. Through visuals, words, storytelling and campaigns. I co-directed multiple shoots on location for both brands, finetuned colour grading in post, built a coherent website and grew the social pages through visuals and social campaigns. We worked with local craftsmen such as Chomper surfcraft and Good for you Fin Co and built a launch around a large giveaway that grew our social media accounts from 200 to 1500 followers in a week. From the day I started at Jack Black, to the day I left the company, the social media account on Instagram grew from 7000 to 20k.
Following this journey, I joined the audiovisual team at the University of Brussels (VUB), where I currently create content for live events, graduation and opening ceremonies, science shows, podcasts and more. We teamed up with KVS, Bozar Brussels, Eutopia, BOIC, Theater aan Zee, UZ Jette,…
Besides that, I create freelance content for Atelier Straaljager, AB Concerts and my own content channel on YouTube.
I strongly believe in my skills and I’m thirsty for more growth so we can build on beautiful campaigns together.
Cheers,
Julie